
The Difference Between Facebook Ads vs. Boosted Posts
If you own a Facebook Business Page, you've no doubt seen the option to "Boost Post" (as seen above in the bottom right corner). Facebook might even send you a notification that says "posts similar to yours are being boosted. Boost your post now." So what does it exactly mean to "Boost Your Post"? And what exactly is a Facebook Ad? First you have to understand that they are two different things. Boosted Post: If a business wants to boost a post, it's a simple way to get your

Why Your Facebook Business Page is About To Be Less Effective
Yesterday, Facebook CEO Mark Zuckerberg posted about changes to the way your news feed will look in the near future. A blog post by Adam Mosseri, Head of Facebook News Feed, then followed that up explaining in a little more detail the upcoming changes. Simply put, it's BAD NEWS for Facebook Business Pages. It's a change marketers saw coming. I touched on this in a blog post back on June 25th. So what's the bad news? If you have a business page, your content, which already is

A Snapshot of My Week
As we approach Fall, I can look back at the past four months and realize I'm blessed to do what I do. It's true I've never worke

Day 25 of 30: Content is King
If you have a Facebook Business Page it's becoming more and more important to produce good content on your page if you want to be notice