Last night was a ton of fun at Green River Country Club's Glow in the Dark Golf Night. It was a great turn-out with 29 golfers playing. Initially, we figured 15 golfers would be a success. It sounds like we are going to do this a few more times this summer because of the great response.
I wasn't sure if I was going to golf or just take pictures and video of everyone, but I'm glad I ended up golfing. Honestly, I probably played better in the dark than I normally do in daylight. I hit the green from 150 yards on hole 3 and sank a 40+ foot putt to finish my round on hole 8. My group all played well and only lost by a stroke to the top team.
As I've mentioned before, I helped with the Marketing of this event. All the Marketing was done strictly on social media, no paid ads. I think the key to Marketing events like this comes down to a few things that I've learned over the years.
1) Good communication - If using social media to market, communicate with your page followers. Give them updates leading up to the event, which keeps the event on their mind and gives them an idea of what to expect. One thing not to do: Don't create an event on social media a month prior and just expect people to show up without promoting it. Also, communicate with your team that's part of setting up the event. Make sure everyone is on the same page with info to give out to people.
2) Organization - This is a must-do for any successful event. Make sure you are organized. Make a list of things that need to be accomplished leading up to the event and the day of. You also need a good team in place as well. As far as Glow Golf goes, I want to thank Todd Von Holten, Melissa Jackson, Ryan Rosenthal and Josh Taylor for all their help organizing.
3) Follow-up - Take pictures/videos and post them on social media during the event. Encourage your attendees to do the same. In the case of Glow Golf, we plan to do more of these events so pictures/videos generates interest for new golfers next time.
4) Have fun - Depending on the size of the event, it can become stressful when planning. If you enjoy Marketing like I do, try not to let the stress outweigh the enjoyment. What's the worse that can happen? No matter how much planning you do, the day of the event things probably will not go quite as planned, that's all part of life and to be expected.
The strategies above I try to implement every time I market an event. Everyday I'm learning how to become a better marketer, so it's a work in progress, but I hope this can help you market an event in the future.